The Reports tab reviews user engagement metrics. You can use this feature to extract, filter, and manipulate data to see user interaction. To access the Reports tab, locate Cookie Consent Manager on your platform navigation panel and click the Reports tab.
Important: This module is only available for users with Admin or Reporter roles.
CCM Reporting Formulas
From View-Based to Transaction-Based Metrics
Previously, CCM reporting relied on a "view-based" metric. This meant that every time a site visitor (Banner/Disclaimer/Modal) visited a webpage where the consent property was deployed, a "view event" was recorded. The assumption was that if a view event was registered, the user had seen and would interact with the consent property.
However, this approach presented the following:
- Invisible Views: A substantial number of view events were recorded even when the user did not see the consent property. This could be due to the property being blocked by ad blockers, certain browsers, or other services.
- Non-User Access: Views data was further corrupted by access from non-user entities such as internet bots and scrapers.
These issues led to an inflated and unreliable dataset, resulting in artificially high and inaccurate opt-in and opt-out rates.
Implementation of Transaction-Based Metrics
To enhance data reliability, CCM’s metric calculation has been transitioned to a "transaction-based" approach. Under this new system, data is exclusively generated from actual interactions or transactions made by the site visitor.
This change ensures that the system can confirm with certainty that a user has both seen and actively interacted with the consent property. An interaction is defined as an explicit action taken by the user, such as accepting, declining, or modifying their consent choices.
This new methodology provides a more precise and dependable basis for CCM reporting, allowing for more accurate analysis of user consent behavior. For more information, see the following:
- Implied Banner Report Equations
- Expressed Consent Preferences Modal Report Equations
- Implied Consent Preferences Modal Report Equations
New Formulas
Based on the changes mentioned, here are the new formulas:
Deprecation of Calculated Rates
Important: All Calculated Rates will be deprecated and removed by the end of Q4 2025. They are based on Views, which can be highly unreliable due to a number of external factors.
Why View-Based Rates And View Counters Are Unreliable
The current Calculated Rates rely on page view data to compute engagement and conversion metrics. However, the accuracy of this data is significantly affected by non-human interactions and blocked analytics. The following sources contribute to distorted view counts:
- Social Media & Messaging Apps
Social media platforms like Facebook, Snapchat, and LinkedIn often fetch and render web pages to generate link previews. These previews are counted as page visits, despite no real user interaction with CCM, leading to inflated view numbers.
- Ad Blockers
Approximately 32.5% of users employ ad-blocking tools, many of which also block analytics data, which results in underreporting of views and other metrics, skewing the calculation of rates.
- Scraping Bots
With the growth of AI and automated systems, there us a significant increase in bot-driven traffic. These bots may load the page but never interact with CCM, contributing to artificially inflated view counts.
- Search Engine Bots
Search bots behave like scraping bots. They visit pages to index them but do not interact with the page content, which also leads to misleading metrics when relying on view-based calculations.
- Website Monitoring Tools
We identified several third-party monitoring tools that act as browsers and stimulate user visits to check site availability and performance, but never interact with CCM, skewing the metrics.
- Website Testing Tools
We identified tools used for testing in production websites. These tools often render pages without interacting with CCM, which also results in skewed view-based metrics.
Official Metrics Going Forward
To ensure reliable reporting, only the following officially calculated metrics will be supported going forward:
- optInRate – Overall rate of customer opt-in for cookies beyond those required (from both banner and modal)
- optOutRate – Overall rate of customers who opt in only to required cookies (from both banner and modal)
- bannerOptInRate – Opt-in rate specific to the banner.
- bannerOptOutRate – Opt-out rate specific to the banner.
- modalOptInRate – Opt-in rate specific to the modal.
- modalOptOutRate – Opt-out rate specific to the modal.