The Banner Report widget shows the data collected from actions in the banner display. The report may not display in the dashboard if you do not use a banner.
Banner Report Definitions
The Banner Report widget displays the following information:
- Opted In: The percentage of the number of times Opt In was selected
- Opted Out: The percentage of the number of times Opt Out was selected
- Accept All: The number of times the users clicked Accept All either positioned on the upper or lower section of the Consent Manager modal on the Slider, Advanced, GDPR, and IAB screens
- Reject All: The number of times the users clicked Reject All either positioned on the upper or lower section of the Consent Manager modal on the Slider, Advanced, GDPR, and IAB screens
- 2-step Opt-In: The number of times Two-Step Opt-in Yes was selected
- Date: The date data was recorded
- CCM Instances: The domains to display
- Country: The countries to display
- Consent Location: The URLs upon which consent is obtained
- Device Type: The device type when you set a consent value
- Device OS: User OS
- User Type: Specifies if the user is new, existing, or all
Implied Banner Report Equations
IMPORTANT: All Calculated Rates are based on Views and will be deprecated and removed by the end of Q4 2025. For more information, visit this page.
The following are the equations used to produce the refined metrics from the raw data collected from actions in the banner display.
| Metric | Equation | Example |
| Percentage of Users that clicked “2 Step Opt-In” | Sum of Two-Step Opt-in = Yes / Sum of Unique User Views | 5 2-Step Opt-In = Yes / 14 = ~36% |
| Percentage of Users that clicked on “Decline All” (Opted Out) | (Number of Required Only) / Sum of (Number of Accepts + Number of Required Only) | 7857 Required Only / (49283 Accepts + 7857 Required Only) = 14% |
| Percentage of Users that clicked on “Cookie Policy” | Sum of Cookie Policy clicks / Sum of Unique User Views | 3 CP Clicks / 14 = ~21% |
| Percentage of Users that selected “Accepts” (Opted in) | (Number of Accepts) / Sum of (Number of Accepts + Number of Required Only) | 49283 Accepts / (49283 Accepts + 7857 Required Only) = 86% |
| Percentage of Users that clicked “More Information” | Sum of More Info / Sum of Unique User Views | 1 More Info / 14 = ~7% |
- Accepts - The number of users who accepted all cookies on the banner
- Required Only - The number of users who accepted only required cookies or rejected all non-required cookies on the banner
NOTE: Bounce rate is not necessary for implied banner consent because the customers can ignore consent and continue navigation. They can also generate numerous clicks in the banner - but still not provide consent.