Consent and Preference Manager Overview

TrustArc's Consent and Preference Manager (CPM) is a user-friendly solution that provides organizations with the capability to gather consents and preferences from all consent collection channels and manage them in a centralized location. Organizations can set up integrations between CPM and their CRM, Marketing, and HR solutions to push consent data to these solutions. The CPM solution also provides users control over preference settings to organize and easily track consent data. With the capability of creating in-app Consent Forms, CPM ensures that consumers have access to their communication preferences, enabling them to unsubscribe from emails, opt-in/opt-out to product updates, or subscribe to marketing newsletters.