Important notice
The Classic Experience will be sunset on
Aug. 1.
If you have questions, contact your Customer Success and Implementation Manager,
Account Manager, or
support@trustarc.com.
Description: The IAB Transparency and Consent Framework (TCF) 2.2 banner provides users with options to control third-party tracking and consent preferences.
Use Case: Common for publishers, advertisers, and websites that need to comply with the IAB framework for digital advertising consent.
Expressed
Consent Behavior: Expressed
Description: A pop-up consent manager specifically built for TCF 2.2 compliance. The user is required to interact with the pop-up to manage preferences around personalized ads, data sharing, and tracking.
Use Case: Ideal for websites within the advertising ecosystem that need to capture explicit user consent under the IAB TCF 2.2 standard.
IAB - CCPA (California Consumer Privacy Act)
Consent Behavior: Implied
Description: This style uses only a banner to notify California residents of their rights under CCPA. If users wish to opt back into data collection after opting out, an additional confirmation step is required, as per CCPA requirements.
Use Case: Exclusively for sites that need to comply with the CCPA, particularly for users in California.