TrustArc’s Website Monitoring Manager (WMM) uses proprietary website monitoring technology to provide organizations with deep insight into
- Tracking activity (Standard package)
- Personal information collection practices (requires Privacy Scan module purchase)
Tracking activity reports provide detailed information on the different tracking technologies and Third Party Service Providers found on your website and give you the insight you need to manage relationships with vendors and advertisers, ensure compliance with the European ePrivacy Directive and General Data Protection Regulation (GDPR), as well as your own privacy policies.
The Privacy Scan module identifies where personal information is being collected, whether it is protected using SSL, and whether consumers are provided a privacy notice at the point of data collection – giving a privacy professional vital information into the organization’s data collection practices.
Technology Overview
The TrustArc Website Tracker uses a combination of publicly available web tools (ex - the Firefox and Chrome browsers) and TrustArc-developed servers to scan websites for tracking activity.
Scans are designed to emulate one user navigating the website, so as to have minimal impact to site performance and audience analytics. The scanner collects all the available page links from the current page and selects, in a deterministic manner, the next page to visit. On each page, the scanner records all activity between the browser and the web server and stores the activity information in a database at TrustArc for processing. Activity records are used to reconstruct all events that occurred during the web page download - including but not limited to HTTP requests and responses, JavaScript calls, creation of iFrames, cookie read/writes and deletions. Additional information such as the loading time of each page element is also captured.
Getting Access to Your Online Account
After your Website Monitoring Manager account has been set up TrustArc will provide you with log-in credentials. You can login to the Website Monitoring Manager Portal at https://my.truste.com.