Deployment Strategies

Independent of the consent behavior, Google Consent Mode can be deployed on a site in one of two methods - a Basic or Advanced deployment. With a Basic deployment (also known as Zero-Cookie load), Google Tags are not fired until the user opts in. With an Advanced deployment (also known as Standard load), Google tags send cookieless pings until consent is given; please check this link for more information. The deployment strategy depends on the value of the Consent Model API (Opt-in or Opt-out), which can be configured per country or state in the Consent Manager (CM) settings. It should be mapped in the template under the configuration Implied Consent Settings.

📋 NOTE

Google only requires a validated consent signal as a part of our EU UCP enforcement for these jurisdictions where the EU UCP applies. Implementing in regions beyond may negatively impact campaign performance and is not recommended. To process consent choices in the US, Google has built Restricted Data Processing, a tool to help customers comply with local laws. Not following Google's guidelines could cause significant consequences and drawbacks of implementing consent mode if it is not required. Please review this guidance, to understand geo-based controls for consent mode.

TrustArc  ·  Google Consent Mode  ·  https://trustarc.com/